Top 5 Casual Games Performance in Mexico - Q1 2023

In Q1 2023, the top 5 casual games in Mexico demonstrated varied performance trends in terms of weekly downloads, revenue, and active users. Here’s a closer look at each game, based on data from Sensor Tower.

Subway Surfers, developed by Sybo Games ApS, showed a fluctuating pattern. Weekly downloads began at around 272K in the last week of December and saw a downward trend, ending the quarter at approximately 148K. Weekly revenue ranged between $1.3K to $1.9K, peaking in mid-February. Active users showed a decline from 12.9M to about 9.3M by the end of March.

Candy Crush Saga by King experienced a notable increase in weekly revenue, starting at $151.9K and peaking at $271.8K in mid-March. Downloads saw a sharp rise initially, reaching nearly 295K in early January but tapered off to approximately 125K by the end of March. Active users hovered around the 1.8M to 2M mark throughout the quarter.

Coin Master from Moon Active had a steady increase in revenue, starting at $96.3K and peaking at $207.5K in mid-March. Downloads fluctuated, with a high of about 256K at the end of January and a low of approximately 130K at the end of March. Active users showed growth from 366.7K to over 510K by the quarter’s end.

Plants vs. Zombies™ by Electronic Arts maintained a stable performance in weekly downloads, ranging from 130K to 160K. Revenue showed a gradual increase, peaking at $1.5K in late February. Active users grew from around 827K to just above 909K by the end of March.

Pou by Zakeh Limited saw a steady download trend, starting at 175K and ending the quarter at about 132K. Revenue remained relatively stable, peaking at $1.3K in mid-March. Active users increased from approximately 7.7M to over 8.1M by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.